Wedding salon. Your clients are on Instagram!

Order wedding salon promotion services in our studio and you will receive:

1. A well-optimized website for the maximum number of key queries. 2. Increase in sales and applications after just a few weeks of promotion. 3. Brand formation. 4. Promotion of the wedding salon by its unique name. 5. Increasing the company’s recognition and improving the visibility of the resource’s position in search engines (resulting in an increase in the number of visitors and new clients). 6. Placement of press releases in specialized online media to increase the level of loyalty and trust from clients and the professional community. 7. A sales page and contextual advertising in Yandex.Direct to instantly receive orders (You don’t have to wait long for the project to get promoted).

Wedding mobile application

Anyone who has dealt with wedding troubles knows how difficult it is. In a short time you need to find a good wedding dress store, a professional wedding agency, etc. Be the first to make life easier for newlyweds. Implement a business idea to develop a mobile application for married couples.

The business idea for the application is to create a convenient mobile interface of your choice:

• venues for celebrations;
• stores with wedding accessories;
• decoration and floristry companies;
• pastry shops that will bake delicious wedding cakes;
• wedding dress salons, etc.

A wedding mobile application is a service for future newlyweds, where they can find not only contractors to organize their wedding, but also private specialists such as hairdressers, stylists, photographers, seamstresses, artists, presenters, and so on.

This idea of ​​a wedding business is very relevant, because a wedding application can become a single platform where newlyweds can find everything they need - proven and reliable wedding planning specialists, with reviews and ratings.

To bring this idea to life, you will need an amount of at least 100,000 rubles. for the development and implementation of the application. You can make money in this area of ​​business by making it paid for Android, WP and iOS, plus adding paid content to the application itself. For example, for a certain amount, a client will be able to receive advice on choosing a hairstyle for a dress from a popular designer or advice on choosing flowers and decorations from the best florist in the city or region. And, of course, you can earn income from advertising in your application.

What specific work to promote a marriage agency we are ready to carry out for you:

⇑ Explosive preparation and optimization of a wedding agency website

The further success of the entire promotion strategy depends on how well and correctly the site is optimized. On the Internet, users often request phrases such as “wedding agency” or “marriage agency.” These are the most popular words for which there is competition in the “golden” search engine results. Meanwhile, there are also less competitive requests, but which are capable of attracting customers and generating new visitors. Our specialists will collect the most diverse semantic core and structure key phrases on the pages of your project.

Preparation and internal optimization work will include:

• selection of key queries (low-frequency, mid-frequency and high-frequency); • placement of key phrases on thematic pages; • writing selling PR texts that encourage action; • elimination of technical errors; • development of site usability and selling properties of the Internet resource.

You will receive your first clients from organic search of Yandex and Google within a few weeks from the moment you launch your work. We will do everything right from the very start. The effectiveness of such work will increase every month, as the resource will be constantly developed and updated with new material.

⇑ SEO-popularization of the brand and promotion in search engines

In order for the growth of positions on a pre-generated list of phrases to be obvious, it is very important to strengthen the ranking of your site on the Internet. Search engines Yandex and Google evaluate resources according to certain indicators. One of them is the quality of referring donors. But this is just the tip of the iceberg. In fact, high-quality SEO promotion does not consist in buying links, but in creating a kind of information pool of partner sites that are ready to share information about your agency free of charge and distribute it among their audience.

We have experience in conducting motivational work with the Internet community. The point is to create such a resonant project that everyone who visited the site would want to share a link to it with their friends and family through social networks, blogs, e-mails, etc. This is an exclusive type of promotion and we are ready to implement this concept specifically for your business within the framework of joint cooperation.

⇑ Advertising an agency by its unique name

We all know the effect of placing a billboard somewhere in the center of Moscow with an advertising message. The contact with the target audience is enormous. Now imagine that the same board, only its effectiveness will be tens of times greater, will be posted on the Internet. What do we mean? Very often on the Internet, when requesting certain phrases, users are shown additional popular queries in additional tips, which may consist of the name of the company offering the relevant services. This is the most powerful advertising in its effectiveness, which influences the audience and increases the ranking of the Internet page. Suppose, when you enter the query “wedding agency” into a search engine, in the next places in the pop-up tips the phrases “Maxim Danilov’s wedding agency” and many others are shown. In other words, the user is already offered options that he cannot help but pay attention to. The result of this is increased attention to your salon. Doubly. Triple.

We will carry out specialized work with the potential audience, who will enter those key phrases necessary to be raised in search tips. All work is carried out by real users interested in the services of your company. We discuss this method of promotion as part of comprehensive brand support.

⇑ Development of a selling landing-page and launch of contextual advertising in Yandex.Direct

Currently, Yandex is the most popular search engine in Moscow and the Moscow region. Since you are interested, and so are we, in quickly receiving orders for wedding services, the launch of contextual advertising is an integral part of the advertising campaign. But as you yourself understand, there are so many offers from competitors that it makes no sense to break through to the top of the search results with banal ads and an ordinary concept. That is why, as part of the promotion of your business, we are ready to offer a unique concept from the development of a creative sales page to catchy advertisements. Your campaign in Yandex.Direct will be noticed, appreciated, and in great demand.

We take on the work of developing landing pages, creating advertisements, increasing conversions and reducing costs for Yandex.Direct. All you have to do is receive orders and process them competently.

⇑ Working with specialized resources where female and male target audiences are located

Gaining attention among the professional community is an integral part of any PR campaign. This is reaching a new level. And the new level is completely different clients with a high level of income. But we consider this type of promotion not from the point of view of proving anything to anyone, but in order to form a kind of reputation and name that will work for you. Our company’s specialists will prepare a list of specialized wedding and women’s portals and post press releases on them about the activities of your wedding or marriage agency. At the same time, the materials will not be strictly advertising in nature. This classic method no longer gives the same results as it did a few years ago.

We will create materials that can cause resonance around your company. This is not advertising, but hidden viral marketing. You can call it whatever you want. But only a creative presentation in this kind of publication can give a stunning effect and launch word of mouth. All materials will be agreed upon together with you.

Girlfriends for rent

Have you watched the American comedy “The Best Man for Rent”?
In this picture, the main character had to get married. The wedding organization was in full swing. The wedding salon provided the organization and decoration of the celebration. There was only one thing missing - a friend-best man. And the main character found a way out of the situation - he hired an actor to play the role of his best friend. Do you think this is a good plot for another stupid American comedy? No! This is a profitable business idea that has begun to gain popularity in America, but is still in its infancy in Russia. There are many variations - guests for rent, witnesses for rent, and so on. An entrepreneur from China, Xu Lisha, brought to life an original idea of ​​this kind - she opened an agency for hiring bridesmaids. Lisha finds performers of the roles of fighting friends among young and beautiful university students. Registration and hiring are carried out according to the type of strict casting and requires that the girls:

• were well-groomed;
• had a beautiful figure, face and hairstyle;
• had good manners.

According to the young creative entrepreneur, the service is gaining popularity. The business idea is to provide bridesmaids for photography and videography that will provide the bride and groom with beautiful memories of the most special day of their lives. Future newlyweds can also choose dresses for “rental bridesmaids” or have new outfits made to match the wedding.

Financial plan: profitability and payback

The main expense items are rent and renovation of the premises. Additionally, money will be required to purchase the first batch of goods. To start a business you need 1 million rubles. In a big city, costs are higher.

Monthly expenses consist of rent payments, staff salaries, business promotion and the purchase of new goods. On average, about 250,000 rubles are needed.

By selling dresses and renting out goods, you will earn about 250,000 rubles. Additional services will bring another 100,000-150,000 rubles. Income will increase if the salon organizes weddings. At the beginning of work, the profit is less. The payback period is about 1.5-2 years.

Trainings for brides

Training is a rapidly growing area of ​​business. Information is provided via Internet resources (Skype, WhatsApp, etc.) or during a direct live meeting between the trainer and participants.

This time the business idea will be training for brides on various topics:

• how to reduce wedding expenses;
• psychology of family relationships;
• how to plan a family budget;
• development of culinary skills;
• how to properly prepare for a wedding.

Income from the business idea will come from charging a fee for registering for online training or for conducting “live communication” in the office or training room. The advantage of the idea is that in addition to providing the public with information about the intricacies of any wedding, you will be able to answer their personal questions. Feedback is a very important factor when communicating with a client. If these “live discussions” are successful and as their popularity grows, both the number of people willing to take these courses and the cost of the courses will increase.

Pros and cons of a business idea

Advantages of a wedding agency:

• High markup
• Interesting status business
• Opportunity to make useful contacts and contacts

Disadvantages of a wedding agency:

• Long road to recognition
• Irregular work schedule
• Seasonality

If there is nothing like this in your city yet, then your wedding agency can easily occupy its niche and gain a foothold in the market due to the lack of competition. In the future, you can engage not only in organizing weddings, but also any other events, for example, forums, conferences, exhibitions and so on. Go for it!

Buying an existing business or opening a wedding business as a franchise

Considering the great competition in the wedding planning segment, it is worth considering the idea of ​​purchasing a ready-made and recognizable agency. You can buy a wedding business from 500,000 rubles. and higher. It all depends on the company’s achievements, number of clients and image. The only obvious disadvantage is that it will cost more than creating your own wedding agency from scratch. You can also open a wedding business as a franchise. A franchise is a good idea because it is relatively easy to get into business. The total amount of the lump sum contribution and investment varies from RUB 100,000. up to 1,000,000 rub.