@kneadtomake
More than 4 thousand subscribers
One last sweet! Simple but extremely delicious cakes decorated with fresh flowers are presented on this page. These are all the creations of pastry chef Katie Heib, and Katie doesn't mind brides around the world using her ideas for their weddings.
And the wedding portal The-wedding.ru invites all readers to its Instagram account @theweddingru !
Here you will find the best ideas for wedding decor and wedding planning, beautiful photos of real couples and the best works of specialists registered on the portal, announcements of interesting wedding events and much more.
Subscribe to wedding dress brands
Even those that deliver only in Los Angeles and exceed all your imaginable and unimaginable budgets. You need them not to choose a specific dress, but to get inspired by the aesthetics, be inspired by examples, and find out what styles and decorative elements you like. Most good brands post on their accounts not only their models with prices, but also stylish shootings, pictures, photo series of real weddings - and all this in their style, which can expand your understanding of the wedding. Start with our selection of worthwhile accounts.
@vanilastudio, @tatyanakochnova_bridal
Get advice through stories for close friends
If you are not a blogger, you probably won’t want to talk in detail about your wedding preparations on Instagram. You don’t want all your subscribers, including your mother’s friends and classmates with whom you haven’t communicated for a long time, to give their comments and advice about the celebration. And I don’t want to reveal all my cards to the guests, even online. But there’s a cool life hack: you can create a separate “Close Friends” group and include those who want to show off the details - for example, your mom, your best friends, your stylist, your organizer. In such closed stories, you can arrange polls on the wedding menu, show your online fitting of dresses, and discuss references. It’s nice that all this will also be preserved in the archive.
@murashkaofficial, photographer: Ksenia Antonova
Inked Fingers (Carli Kiene)
Subscribers:
238,288
Location:
Texas
Favorite shot:
“The photo was processed in Image Blender. Both pictures were taken using an iPhone - the piano and the lake I'm running next to."
What it shoots with:
iPhone 4GS
Favorite filter:
“I don’t like Instagram filters. If I had to choose, I would choose Valencia, but in general I process photos in the Snapseed application.
Jose Villa
Subscribers:
106,948
Location:
Solvang, California
Favorite shot:
“Nothing specific comes to mind right away. But in general, I love images of hard-to-reach landscapes that few people have visited.”
What it shoots with:
iPhone 5
Favorite filter:
Rise
User tips
- Before-after effect. Posts like this always interest readers. The problem for a professional is the complex process of playing. As an option, the photographer or wedding planner shows the backstage and the finished result, the site before and after decoration.
- Competitive event. To make a post about a wedding on Instagram interesting to subscribers, you can offer a competition or promotion with discounts. You should not ask readers to subscribe to 10 bloggers in the hope of winning the coveted prize. If you correctly encourage subscribers to be active in your wedding profile and manually select a winner, no one will be upset.
- Personal opinion. If subscribers are interested in a specific topic, the blogger can express an opinion in the publication regarding trends, decor, etc. You definitely need to justify your story.
- Photos from weddings. The basis of wedding profile publications on Instagram are photographs from celebrations. It is important to publish pictures with colleagues, share details, talk about the stages of creating the ceremony.
Tips for wedding professionals
In order for a wedding post on Instagram to resonate with readers, it is important to follow several rules:
- Moodboards. It's important to share inspiration. As an option, make a layout or collage, describe the wedding concept, give tips and recommendations. It is advisable to use photos of your own work, and not from Pinterest. If the images are borrowed, it is important to indicate how enjoyable it would be to work with a particular concept.
- Backstage. The finished result does not always evoke the desired response from readers. To attract the target audience, you can show the step-by-step process of work on site, and after a few days the result.
- Brides' mistakes. It is important for a wedding professional to share experience, analyze brides’ mistakes and give advice to avoid an unpleasant situation. It is recommended to speak not in a harsh and negative manner, but to talk about real examples.
- Questions. To increase activity on your profile, you can ask about world weddings published on Instagram. Brides will be happy to respond and express their own opinions.
- The history of formation in the wedding industry. A photographer or wedding planner can tell you how he became involved in wedding ceremonies. Readers value a funny or surprising case from practice.
- Questionnaire article. The blogger has the right to offer readers a post of the “question-answer” type. If there are questions in the comments, the blogger can create a publication with answers to the questions of interest. Feedback is important to confirm professionalism. Do not throw water or answer with cliched phrases. You need to answer openly and honestly.
Alex Rapada
Subscribers:
22,893
Location:
Los Angeles, California
Favorite shot:
“I photographed my cousin’s wedding. After the ceremony, the couple was walking to the reception when an ice cream truck stopped outside the gate. Perfect hit! By the way, the heat record was broken in Los Angeles that day.”
What it shoots with:
iPhone 4
Favorite filter:
Rise
Instagram style wedding: thematic elements of the celebration
When we talk about a wedding in any style, it is understood that the entire organization will be tied to the chosen theme. The style will have an impact not only on the decor or costumes of the newlyweds and guests, but also on the entertainment. Therefore, an Instagram-themed wedding will have its own unique features. Since it is customary to actively publish photographs on a social network, you must first take them. In such a situation, a photo booth will help you.
Photo booth is the main entertainment of the evening
This is one of the indispensable gadgets for a wedding organized in Insta style. For guests and newlyweds, it is necessary to set up a beautiful background and prepare props that they can use for posing. The equipment not only takes a photo, but also prints it immediately. You can take the finished cards from the wedding as souvenirs, or you can attach them to the board. It will be an excellent additional decorative element for an Instagram-style celebration. By the way, a camera that takes instant pictures can be an excellent alternative to a booth. Then guests will not be tied to one location, and the photographs will turn out to be more diverse.
Another mandatory attribute of an Insta-wedding is a special hashtag. Inform your guests about it in advance, and then guests will be able to tag photos posted on social networks taken at the wedding. As a result, everyone after the celebration will be able to easily collect pictures from different accounts.
Modern entertainment
The next thematic component of the Instagram celebration is, of course, wedding competitions. This can be any competition on the topic of photography or social networks: take a photo, post it under a hashtag, collect more likes, etc. One of the most popular is the wedding selfie competition, when participants need to quickly take photos with all the “given” people (young, their parents, etc.).
Well, as for other thematic moments of an Instagram wedding, you can use the idea of the social network in the design of the ceremony and banquet, but be careful. If you use an application logo, and it then ends up in a photo and is posted on a social network, the copyright holders may well sue you for illegal use of commercial symbols. If you really want to decorate your invitations or cake with logos, explain to the photographer and guests that they should not be included in the photo, or use the old Instagram logo - a brown camera with multi-colored stripes.
Bryce Covey
Subscribers:
4,474
Location:
New York and Los Angeles
Favorite shot:
“I love shooting during sunset. The couple was simply amazing, we were in one of the most beautiful places in California. The kiss, the surroundings, the color of the sky, the couple in love - everything came together.”
What it shoots with:
iPhone 5
Favorite filter:
“I manage without filters. I like the organic color of my photos, just like the film photography I do.”
Wedding blogging
For the blog of an event organizer or host, all the basic recommendations for business accounts are suitable. The basis of the wedding account is happy couples and weddings. But don’t forget about selling and reputational posts.
Separately, I advise you to take care of your profile description. You need to accurately indicate your field of activity, city, and contacts. If the bride cannot quickly contact the organizer, all blogging efforts are pointless.
Also read: Proper management of Instagram to find clients
Is it profitable to develop on a social network?
Instagram is a good place for visually beautiful businesses to develop. A wedding planner will never have a shortage of attractive pictures for their feed, so Instagram is a suitable platform to show off their expertise and find clients.
Developing your own style
Universal and simple styles of running a business page:
- alternate images of similar colors through one (the chessboard effect can be achieved by planning and filters);
- linear display of 3, 6 or 9 photos, united by one theme (the initial commonality of the frames in color and style is important here);
- design within the framework (this approach is easy to implement through special programs; for example, I like Snapseed).
To schedule publications, I recommend using the following applications:
- Inpreview. You can move photos in your feed to find the most attractive option and publish them immediately. The application is entirely in Russian. Works on iOS. Free version for 1 account.
- Preview. Visual glider with an unlimited number of cells. Planning a publication schedule and stories, account analytics, hashtag search and built-in photo editor. Only in English. All functions are available by subscription (RUB 459 per month).
- Plan + Preview for Instagram. Visual scheduler of feed, stories. There is an advanced photo editor, tools for creating a content strategy, and account analytics. In the free plan, 30 downloads per month are available, only 1 account can be connected. There is no translation into Russian.
Also read: Pictures for creating reviews on Instagram
When planning posts, it is better to use special applications.
Recommendations from wedding specialists
In order for posts about a wedding on Instagram to evoke a response from subscribers, it is recommended to use the following ideas:
- share inspiration using moodboards, give advice on different holiday concepts;
- show the step-by-step process of work and the result (for example, the site before and after decoration);
- analyze the mistakes of brides (preferably using real examples, but without names and not in a negative way), share experiences;
- tell the story of development in the wedding industry, funny cases from practice;
- answer questions from brides.
Basic mistakes
Common mistakes when maintaining a business account:
- No understanding of the audience. For example, wedding planners complain about inactive audiences and low coverage, forgetting that brides subscribe during the preparation period for the celebration (the life cycle of content consumption is limited to 3-6 months), and after that their area of interest changes. Therefore, you need to work with involvement, but not make good statistics an end in itself.
- Too many ads. I add no more than 20% of sales posts from the total number of publications, so as not to irritate subscribers with constant pressure. But if the average check is expensive (as in organizing events - from 10 thousand rubles), then 1 selling post per month may be enough.
- Wrong balance of personal and professional. Subscribers respond better to personal posts. But I recommend building a personal brand through posts in your portfolio. Photos from meetings and backstage photos should go through the same aesthetic filter as wedding photos.
For examples of competent wedding blogging, you can go to the pages of the wedding agency Junebugweddings (@junebugweddings), organizer Jasin Fitzgerald (@lovelydetails), florist Mindy Rice (@mindyricedesign) and photographer Anastasia Volkova (@anastasia_volkova).
